Question 1

What is AI Visibility?

Accepted Answer

AI Visibility measures how easily generative AI systems — such as ChatGPT, Claude, Perplexity, and Google AI Overviews — can find, understand, and recommend your website or brand. Just as SEO optimizes for traditional search engines, AI Visibility ensures your content is structured, accessible, and trustworthy for AI-driven discovery.

Question 2

Why does AI Visibility matter for my business?

Accepted Answer

Generative AI is rapidly becoming the primary way people discover information, products, and services. If your website is not visible to AI systems, you risk losing a growing channel of qualified traffic, leads, and brand recognition. Companies that invest in AI Visibility today gain a significant first-mover advantage.

Question 3

What does the AI Visibility Report analyze?

Accepted Answer

The report evaluates your page across eight categories with 132 check items. Indexability checks whether crawlers can access your page — including robots.txt rules, noindex directives, sitemap inclusion, canonical tags, and llms.txt. Context checks whether structured data (schema markup) helps AI understand your content type — Organization, Product, Article, FAQ, Event, and more. Content evaluates page quality signals — heading structure, meta descriptions, semantic landmarks, content depth, and author visibility. Trust verifies security and credibility — HTTPS, SSL certificates, privacy policies, contact information, legal pages, and security headers. Performance measures mobile page speed using Lighthouse — Core Web Vitals and mobile performance score. Accessibility evaluates WCAG compliance — image alt text quality, form labels, accessible names, keyboard navigation, skip links, and video captions. Authority evaluates E-E-A-T signals — author credentials, social profiles, trust badges, publisher schema, and citations. Freshness evaluates content recency — sitemap and schema dates, copyright year currency, RSS feeds, and stale content detection.

Question 4

Which crawlers does the report verify?

Accepted Answer

The report checks access for 20+ crawlers across four groups: search engines (Googlebot, Bingbot, Baiduspider, YandexBot), AI systems (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, anthropic-ai, PerplexityBot, MistralAI-User, Bytespider, Google-CloudVertexBot), social platforms (facebookexternalhit, Twitterbot, FacebookBot, Meta-ExternalAgent, Meta-ExternalFetcher), and discovery engines (Amazonbot, Applebot, PetalBot).

Question 5

Are all checks evaluated on every page?

Accepted Answer

No — many checks run conditionally based on page type and content. Schema checks only apply when the relevant content is detected: Product schema on ecommerce pages, Article on news or blog pages, Event on event pages, ContactPage on contact forms, and FAQPage on FAQ sections. Authority checks like author bio links and publisher schema only apply to article pages. Freshness checks like RSS feed availability only apply when blog or news content is detected. Content quality checks are skipped when the page is inaccessible to crawlers. Checks that don't apply to your page are omitted from the report and don't affect your score.

Question 6

What is llms.txt and why does it matter?

Accepted Answer

llms.txt is an emerging standard (similar to robots.txt) that helps AI systems discover and understand your site's content. The report checks both whether the file exists at /llms.txt and whether the analyzed page is listed in it. Having an llms.txt file signals to AI crawlers which content is most important.

Question 7

Is the report free?

Accepted Answer

Yes, the AI Visibility Report is completely free. You can analyze any publicly accessible URL without creating an account or providing personal information.

Question 8

Can I share my report with my team?

Accepted Answer

Every report has a unique, permanent URL. You can copy the link and send it to your technical team, marketing department, or stakeholders. No login is required to view shared reports.

AI Visibility Report

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Our Knowledge Center

Crawlability for AI Bots: How to Let Them Crawl Your Site

Schema.org JSON-LD for AI: Organization, FAQPage, and BreadcrumbList

llms.txt Explained: Evidence, Hype, and What to Do

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